Media, societal and technological shifts mean that customer-referral marketing is experiencing a renaissance.
Adam Furness: "Consumers are less interested in what brands have to say about themselves and more interested in what their trusted networks...
Adam Furness: "Partnerships are becoming more important to brands as both a customer acquisition channel and a driver of long-term growth."
impact.com also expanded its customer success and sales team with the hires of Simone Lawson and Jess Taylor.
