AANA, dentsu, and Edge Environment have collaborated with Nielsen for its first Brand Sustainability Report
• Planet Pledge is an initiative developed by the World Federation of Advertisers
• The AANA has also commenced an extensive search for a permanent CEO
• "In recent years there has been a growing trend for advertisers to pay major publishers and digital platforms directly"
• The research found that the trend towards online channels will continue
• Clarken has direct control of $1b of spend as Nielsen’s product lead globally
Four more speakers for the September conference are yet to be announced.
James Warburton: 'One of my goals is to move APN Outdoor from an asset-led business to an audience-led business.'
It will measure the Australian community’s perception of advertising issues and content.
Watch Mediaweek TV on Sky News Business every Thursday at 2.30pm.
AANA and Sky News Business are taking the show on the road
