"They just need to be spoken to the right way and enticed into spending in various ways.”
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
Agency relationships are like a marriage, Richard Oppy proposed - "there's going to be ups and downs."
"In this challenging market, I think a lot of people out there underestimate the role of marketing as a critical driver of growth...
"There’s only so much [brands] can pass those costs onto consumers without damaging the reputation of the businesses or affecting demand."
Faulks: "Now is the time to innovate and drive growth."
SCA's Jimmy and Nath Born Funny, Chatime's 'girl maths' ad, and Cream Shop's nang ad all faced the gavel.
“Allowing the processed food and advertising industries to set their own rules does not effectively protect children."
Claims of progress towards a net-zero emissions goal have almost no influence on purchasing behaviour, according to a Porter Novelli and Quantum...
"We’re beholden to delivering results on all counts.”
"We need the worst offenders to take the biggest measures.”
"The angle that's often missed is that this isn't a responsibility of just the industry."
"There are some items that we hope will be prevented in the final draft."
The move is a result of community expectations of brands and government expectations that things need to change.
