The campaign was developed by Goodman Fielder in collaboration with Connecting Plots and their social and influencer business unit, a.glo.
Pearson joins after stints at GROUND and TBWA\Eleven.
The new platform delivers full-funnel, fit-for-channel and fit-for-purpose creative solutions that are proven to work
"I think it is a very opportune time for us to launch this platform and its offering"
