• Global advertising expenditure will shrink 9.1% in 2020
• Zenith Australia CEO, Nickie Scriven, comments
• Online brand building compensates for declining TV and magazine audiences
• Overall, Zenith forecasts that global adspend will grow by 4.4%
• Australians young and old consuming much more video
• Xavier was previously head of shopper insights for Coles Supermarkets, Coles Express and Coles Liquor
• Healthcare advertisers forecast to move further into digital advertising
• As internet ad market matures, growth to slow from 17% to 9%
• This week two media agencies leaders have spoken out about the months ahead
• Zenith explores why media agencies sometimes don’t visit Boomtown
• The panellists examined the challenges brands are facing attracting these socially conscious, digital natives
• In Australia, Zenith forecasts digital share of adspend 60%+ in 2021
• The agency’s staff, clients and media partners came together in Sydney
• Cordony, who has been acting in the role for eight months
