Zenith’s appointment to the account is effective 1 May
He will be responsible for driving strategy and implementing E-commerce and media initiatives for clients
"It is an honour to be included amongst not only peers but people that I respect as industry leaders"
The new appointees join "the agency at a pivotal time of growth and momentum for the business"
• The promotions will drive new business and strengthen connectivity across Publicis Groupe
• "Zenith is proud to partner with a brand that enables more people every day to enjoy a fuller life"
• Tonelli will move into his new position in January 2023
• Baker moves up from her position as national head of investment
• His promotion comes after almost four years as Brisbane general manager
• The creation of a co-branded online content hub is a brand first for H&M in Australia
• OTC adspend expanded by 6.8% in 2020 while the market as a whole shrank by 3.5%
• In Australia, adspend is set to grow 5% next year
• Brands will have to refocus their communications on different audiences
• Junior recruits are seeking variety and progression early in their career
