Ben Colman: "Leo Burnett Australia and Zenith Australia’s partnership has been critical in building exceptional and effective solutions for us at Superloop."
Nicola Barnes and Sebastian Diaz shared their thoughts and opinions on the upfront with Mediaweek.
Mediaweek get the thoughts and opinions of Elizabeth Baker, Florian Vaissiere, Nicola Barnes, Will Chapman and Justin Arlt after the Paramount upfronts.
Previously, Shell was consulting for Zenith, and national head of planning at OMD.
“86% of consumers see themselves as 'good'. If this is true, how are takeaway coffee cups still a thing in this country?”
The 20 largest reviews in Aus totalled $450m, including Adobe's $36m, TPG Telecom's $34m, and Uber's $33m.
The agency will be focused on building brand awareness and consideration with new audiences
Zenith Media has held the account since 2001
"Zenith cannot wait to partner with Modibodi in its next phase of growth in Australia and New Zealand"
"I think our values have changed regarding what we think makes an effective leader"
Jason Tonelli, Zenith Australia CEO: "I am excited to have Sarah and Simon at the helm of our product"
The trio also discussed inspiring women-driven initiative and improvements the industry can make
• Digital revenue for 2022 is poised to increase by +12% YOY
Zenith Australia CEO, Nickie Scriven, has appointed Elizabeth Baker (pictured) to the role of national head of investment