Florence Paoli: 'Omnicom Media Group (OMG) is known for its data-driven, people-first approach, which perfectly aligns with Reckitt’s strategic vision.'
The campaign includes a 2 hour and 35-second skippable YouTube ad celebrating the Men’s Marathon Record.
Jenny Melhuish: "At its core this campaign celebrates the delight and diversity in our community."
Seven and News Corp claimed podium positions.
“86% of consumers see themselves as 'good'. If this is true, how are takeaway coffee cups still a thing in this country?”
The 20 largest reviews in Aus totalled $450m, including Adobe's $36m, TPG Telecom's $34m, and Uber's $33m.
Zenith will be charged with using data and tech to drive high net worth car buyers to dealerships.
The agency will be focused on building brand awareness and consideration with new audiences
"Good work is powered by amazing inter-agency and client relationships"
Joana Barros: "We’re thrilled to work with our new partners as we seek to build upon this exciting first step"
Jason Tonelli: "Our ambition is to ensure that our people have the tools to focus on the things that matter"
"Zenith cannot wait to partner with Modibodi in its next phase of growth in Australia and New Zealand"
"I think our values have changed regarding what we think makes an effective leader"
The trio also discussed inspiring women-driven initiative and improvements the industry can make
