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‘We really prioritise hearing from real Americans and talking about what's influencing people.’
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Gerry Bowness, James Dixon, Kristy Kinzett, Tom Kirkham and Sam Orton share their thoughts on Brandcast 2024 with Mediaweek.
Entertainment at Brandcast was provided by NZ musical act SYNTHONY and G Flip.
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
Despite the rise, Australia is still among countries with a lower proportion of consumers accessing online short-form news videos.
The addition of YouTube connected TV audiences is set to launch in Ipsos iris in the second half of 2024.
Initial members include Foxtel Media, YouTube, Samsung Ads, Disney Advertising and SBS
The YouGov research revealed that 68% of Netflix users also used at least one other streaming platform.
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Andrew O'Keefe, When celebrities post on global news events, The Block, SAS Australia
