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The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel.
Amazon reported an annual advertising spend of USD$20.6b in 2022, up from 2021’s USD$16.9b.
Lesser rejoins GroupM in September from InfoSum where he spent the past four years as CEO and chairman of the data company.
The merger was first announced in March, along with whiteGREY CEO Lee Simpson's departure.
"This year at SXSW Sydney, we challenge brands, partners, and attendees to ask themselves - what does innovation truly mean?"
Nina East: "We set out to make a confronting campaign that would make a difference."
Andy Morton: "It’s always a good day when you get to throw the Ford Everest around some rugged locations."
The Envoyage brand is slated for rollout throughout 2024 and into 2025.
Parker's addition rounds out Veridooh's international go-to-market team. He will work with the business on a fractional basis.
Rose Herceg said, "it’s a great honour to sell WA to the world."
This is a bespoke media offering powered by GroupM and WPP.
AKQA will become the lead brand in four markets, including Australia. Mediaweek understands that whiteGREY CEO Lee Simpson will leave the business.
"Great leaders, teams, and cultures aren't just born; they're made."
