All posts tagged "WPP"

Agencies
Heineken appoints WPP as global shopper marketing and commerce partner
Rutger van der Stegen: 'WPP’s creativity and deep understanding of the Heineken brand makes them the right partner to increase the impact...
Agencies
WPP reports revenue drop as it plans to increase investment in AI, data and tech
Mark Read: 'We achieved significant progress against our strategy in 2024 with the creation of VML, Burson and the simplification of GroupM.'
Agencies
MFA puts call out for session proposals for MFA EX
Philippa Moig: 'Think beyond your team, beyond your agency.'
News
WPP & Amazon Music unite global artists for ‘Louder Than Cancer’ on World Cancer Day
Wendy Lund: 'We are offering a tangible symbol of progress and a source of inspiration for those facing this extremely challenging journey.'
Agencies
MasterFoods adds WPP’s The Kitchen to its brand portfolio
Annabel Archer: 'We can’t wait to bring this proven agency model, ‘The Kitchen’, to Australia for MasterFoods.'
Agencies
Industry leaders react to WPP’s return to office mandate: ‘You can’t have your cake and eat it’
Mat Baxter: 'WPP has a responsibility to not just its people, but also shareholders and clients to produce the very best work...
Agencies
Ex-M&S Boss Lord Rose claims WFH ‘not proper work’
Lord Rose claims working from home is fostering a generation "not doing proper work" and contributing to the economy's broader decline.
Agencies
Holding companies not following WPP’s four-day work week mandate
HAVAS ANZ will "not mandate four days in the office", while Publicis Groupe and Omnicom Media Group require employees to be in...
Agencies
WPP addresses staff backlash over office return policy
'We will take the time to implement it in a collaborative and pragmatic way with our teams.'
Agencies
WPP staff fight back: 10,000 sign petition against mandatory office return
'WPP's decision seems to be a step backwards in supporting employee wellbeing and work-life balance.'
Agencies
WPP enforces global return to office policy: Staff required on-site 4 days a week
Mark Read: 'It’s easier to learn from each other, it’s a better way to mentor colleagues starting out in the industry, and...
Marketing
WPP and UMG partner to deliver music and entertainment solutions for global brands
Stephan Pretorius: 'This partnership with UMG will allow us to leverage emerging technologies and data insights to create truly innovative music-driven campaigns...
Agencies
Australia’s ad revenue to reach AUD $25.2b, projected to grow 3.7% in the new year: GroupM 2024
Melissa Hey: 'Despite the ongoing cost-of-living crisis dominating headlines, the Australian ad market remains resilient, though minimal growth projected in 2024 reflects...
News
WPP brings T&Pm fully within its global network
WPP first invested in the agency in 2007 with a 49.9% stake before moving to a majority holding in 2019.

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