Alexis Wolf: 'Relevance is an ambition worth pursuing - brands who are willing to dive into its nuance will achieve a closer connection...
US advertisers are forecast to spend $6.7bn on in-game ads this year, equivalent to just 3.7% of total US digital ad spend.
Social platforms are now the largest channel worldwide by advertising investment, overtaking paid search last year.
Plus: Aussie agencies winning at Clios, and the WARC ACT Good Report.
The Monkeys ranked #15 in the Best 25 Agencies Promoting Good category.
Australia's best-performing campaign, coming in at #11, was Curing Homesickness by CHEP Network in Melbourne.
Australia's top campaign was FitChix for egg supplier Honest Eggs Co.
The Monkeys' Tuvalu campaign was Australia's best-performing work, coming in at #5.
The report examines the new sports media landscape, the challenges and opportunities for brand advertisers.
Global advertising spending is expected to top $1 trillion for the first time.
Dean Chadwick, Kimberlee Wells, Joshua Lee and Nomfundo Msomi will lead 2024 judging jury.
61% of marketers are optimistic despite economic worries, lists WARC.
• Based on WARC’s proprietary GEISTE trends research, insights from 1,400+ marketers worldwide and one-to-one interviews with marketing leaders
• Nearly two-thirds (63%) of recipients say mail attracts their undivided attention
