• The Lost City delivered the strongest audience results over the weekend
• Plus: Val Morgan, Outbrain, Streaming platforms Black Friday sales, Lisa Wilkinson, and Neighbours
• Val Morgan Outdoor has added Fitness and Lifestyle Group’s Zap Fitness gyms to media network
• The hires cover The Latch, PopSugar Australia, Thrillist Australia, and Fandom
• The IAB Australia MeasureUp Awards were established in 2020
• The upfront showcased ways brands can press play in 2022 across Val Morgan's properties
• The result eclipsed the average admits in the last summer school holiday period by 37%
• Godzilla vs. Kong that again took home the chocolates over Easter
• 50% of last weekend's audience were aged 18-39
• Thrillist Serves will act as a digital storefront for restaurants, bars, and cafes around Australia
• The opening of cinemas will coincide with the school holiday period
• VMO has designed a limited number of tailored launch packages
• “Content that you can’t really find anywhere else"
• Braden Clarke appointed Programmatic Director of VMO.
