Philippa Netolicky: 'Anything that means more bananas purchased and eaten, and more gym sessions, sounds pretty good to us.'
Over six intense weeks, more than 200 media agency professionals tested the limits of their mental and physical strength, endurance, and determination.
VMO On-the-Go now includes a network of 1,200 locations and more than 4,000 screens.
The Halo is the longest digital curved retail screen in the southern hemisphere, measuring 40 metres in length.
"We continue to bring bigger and better opportunities for brands to engage with consumers where it matters most."
VMO recently welcomed Alexandra Thilthorpe as a senior account manager and promoted Rhianna Heatley to account manager.
The outdoor media company will continue to represent media within Fitness First, Goodlife Health Clubs, and ZAP Fitness across Australia.
Paul Butler: "It's a watershed moment for us as we boldly launch our new office media network in Australia"
DCOOH provides the ability to dynamically optimise creative that can be personalised to the individual screen
VMO also unveiled its new identity and brand positioning at the event
"Outdoor Done Differently is a position that speaks true to our past and connects to our future"
Header Bidding allows VMO to offer its inventory to multiple demand partners at the same time
• Chirakkal will be responsible for leading VMO’s programmatic platform
• MD Paul Butler: "I'm delighted that our team are getting the recognition they truly deserve"
