UM's Impact Day was first launched in the U.S. in 2016 and expanded globally in 2018
"I cannot do my job without all the team members I lead here at UM Australia, so this award recognises their achievements"
Blanchard joins the media agency effective immediately and will be located in HBF’s head office in Perth
The monthly Mediaweek series aims to showcase their diverse perspectives, thoughts and opinions
"We are excited to bring UM’s government experience and capabilities to help improve the lives of Canberrans"
"Being recognised in this way is a huge honour... I really love being part of this industry in this market"
The campaign ultimately drove a 5.5% conversion rate for target consumers exposed to the campaign
Murthy’s appointment is effective from January 9, 2023
• More than 3,000 UM volunteers globally took part in the company's annual IMPACT Day
• This comes as the agency experiences rapid growth
• Ruys reflected on her role as CEO and shared her outlook for the year ahead
• She joins the national leadership team and her appointment is effective immediately
• The promotions follow the recent appointment of Ben McCallum to managing director, UM Sydney
Anathea Ruys starts work at UM Australia in April and replaces outgoing CEO Fiona Johnston
