UM initially won the account from Starcom in 2016.
Cam Luby: "This is not about promoting products in lieu of brand, it’s about using our strong product propositions to drive growth...
Plus: Bruce McAvaney, Jo Stanley, Ariarna Bartulovic, Julian Ogrin and Hilary Perchard.
Natalie Modderno, Daniel Cutrone, Lauren Bauer, Kevin Fernandes and Tom Carlon share their thoughts on oOh!Media Outfront '25.
Heineken has invested $6.5 million in media value in a comprehensive marketing campaign designed to ensure Heineken Silver’s smooth taste is unmissable across Australia.
The account, valued between $150 to $240 million, has been with the IPG Mediabrands agency for the past six years.
Plus: Joshua McDonnell, Jayne Azzopardi, Gavin Sommer, and Hugh Whitfeld.
"Buddy is the perfect partner to deliver this – one of Australia's best kickers who literally and figuratively gives carbs the boot...
Crowley will report to managing director, Ben McCallum.
"This is the perfect time for UM to take a market-leading stance, and I’m honoured to lead this charge with our planning...
Evans joins the media agency from Carat, where he was most recently head of client partnerships.
"This relationship will help drive greater cohesion, scale, agility and insights to support brand connection with Levi’s fans everywhere."
He will begin in the new position on 1 April and retain his remit as client lead on Kmart and OnePass.
Albertus Lombard: "It’s a bit like counting down the sleeps 'til Christmas."
