Tara Ford: 'Hugh and Joe are tremendous creatives and wonderful leaders of talent, who we’re sure will continue to help create world-class...
The CEO of Droga5 Australia and New Zealand spoke to Mediaweek about why the merger made sense, The Monkeys' 'phenomenal year' and...
Plus: McMillan, Keogh and Derepas exit The Monkeys, Rory Heffernan, Julie Wright, Leigh Fenech, and Marty Sheargold.
Tara Ford: 'We were tasked with demonstrating just how desirable Aussie Beef is to Aussies in a sophisticated fashion, without sacrificing entertainment.'
Plus: ABC's David Anderson, Natalie Wolfe, Sammy Preston and Michael Brooks.
Green's move will also see The Monkeys offices in Auckland, Melbourne, and Sydney become part of Droga5 from 1 December 2024.
David Droga: "We create experiences that deeply connect with people and add value to their lives. Mark is a proven leader, who...
Sian Chadwick: "The decision was mutually reached by both organisations."
The creative agency also won four golds and The Grand Award for Play it Safe.
"We just didn't think we could do it. Then Mark Green, to his credit, said, 'Look, I can get you a little...
"There have been many moments where I had wished I had a bullet or two to fire back. And the reason for...
"Occasionally we get the opportunity to bring to life an idea that's beautifully simple, remarkably complex and heaps of fun."
Tara Ford: "They’ve proven themselves time and again as great talents and great leaders in the making."
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
