All posts tagged "Sophie Madden"

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  Television

  OzTAM to launch VOZ Streaming: A new era for programmatic BVOD trading

  Karen Halligan: 'This launch aggregates BVOD inventory at scale and represents a significant innovation as we prepare for VOZ as a trading...

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  Agencies

  JCDecaux, QMS, oOh!Media, Val Morgan and Torch Media donate $1.2m advertising space to MFA’s We Are The Changers campaign 

  Sophie Price: "Our goal with this campaign is to maintain the momentum and awareness, especially as fresh talent joins our ranks."

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  News

  Photo gallery: Industry dresses to impress for the 25th MFA Awards

  Sophie Madden: "Celebrating the 25th anniversary of the MFA Awards is an important milestone and a valuable reminder of our impact as an...

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  Agencies

  ‘Creating and inspiring change’: MFA EX Sydney sparks effective, challenging and inspiring industry conversations

  Sophie Madden: MFA EX is "a day for creating and inspiring change, and ultimately to deliver great effectiveness in everything we do,...

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  Agencies

  OMD Create wins Grand Prix at the 25th MFA Awards for Telstra’s ‘Free Calls to Santa’ campaign

  Sophie Madden: 'The finalists and winners of the MFA Awards represent the very best of change-making media thinking and effectiveness.'

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  Agencies

  MFA EX announces Inspiration X session speakers

  Sophie Madden: "The Inspiration X presentations consistently strike a balance between being informative and entertaining, with a healthy dose of provocation thrown...

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  Data

  ‘Gamechanger for the television industry’: VOZ to become TV trading currency in December

  The MFA's Sophie Madden said that "industry education and training is the next crucial step to ensure a successful rollout."

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  Agencies

  KFC, New Balance, FIFA, L’Oreal and ALDI campaigns among 2024 MFA Awards finalists

  "I was wowed by the calibre of media thinking and the work that’s gone into delivering clear and powerful entries."

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  Agencies

  Mat Baxter and Darren Woolley clash over TikTok promo: ‘Wholly inappropriate’ or ‘overly sensitive’?

  "He's just really bored, scared of being irrelevant or forgotten, or he's overly sensitive because of what's happening in the US."

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  Agencies

  Pitch pledge might not work in ‘Wild West frontier’ of Aussie adland: ACA, MFA, and IMAA on State of the Pitch

  Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.

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  Agencies

  Sophie Madden reflects on the success of MFA EX, the Awards and how the industry showcased the “We Are The Changers” purpose

  Sophie Madden also spoke about celebrating the achievements at the Awards and living out the "We Are The Changers"

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  Business

  Boomtown launches regional media education masterclass with MFA’s NGEN PLUS

  Marketing expert Gaye Steel will facilitate the masterclasses

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  Business

  MFA launches digital training program, is mandatory for new agency staff

  The program is the first of its kind in the Australian media agency industry

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  Business

  Media i Awards reveal sponsors

  The Media i Awards are the only awards program solely dedicated to recognising the contribution of media owners