Providing people with hands-on experiences with products can supercharge customer engagement
The top 10 bad influence pitfalls
More than 99% of consumers look to online reviews before making purchases
"The key to success is for brands to vet creators carefully and work collaboratively"
For a successful launch, people-powered channels are essential
TikTok is seen as more than just a social platform – it's a link to culture and consumers
User behaviour shows that people visit TikTok with a discovery mindset
Influence occurs in micro moments throughout our daily lives
The first episode is hosted by Sharyn Smith, founder and director of Social Soup
"The medium of influence continues to grow and we at Social Soup believe we're at its forefront"
Katie Palmer-Rose: "We are thrilled to be working with these two market-leading brands on two comprehensive and integrated campaigns"
"We’re determined to help businesses understand exactly when and where their communications can drive maximum impact using this tool"
Kenna said: "I'm thrilled to have the opportunity to join Pollinate and The Influence Group as they enter this new phase for...
Mediaweek speaks to Sarah Keith, Sarah O’Carroll, Katie Palmer-Rose, Lizi Pritchard, and Jodi Rosenthal
