Custom story expiration allows subscribers to set Snaps to expire after one hour or up to one week
The new Lens is launching ahead of World Restart a Heart Day on Sunday 16 October
Over 7 million Australians use Snapchat every day, 90% of which are young people aged 13 to 24
This launch is Australia’s first use of Snap’s "Landmarker" technology
• With this latest update, subscribers will have access to a total 11 exclusive features
• Snapchat's Family Centre launches in English-speaking markets on August 9
• Snapchatters can use the same features in the app now in a web browser
• Nexstar deal, reporter shot, Twitter, Youtube, MasterChef
• TikTok was named the world’s fastest-growing brand by a report published in January
• The Snapchat Generation expect more from brands, technology and themselves post-pandemic
• The partnership is in celebration of International Mother Language Day
•The campaign will encourage users globally to share an environmental pledge in AR
• Ali Hanan, CEO, Creative Equals, comments
• Snapchat, Clark Perkins, Peter Foster, and Foxtel
