Australian Financial Review, US news survey, Nine Pride, Erin Molan, Nate Byrne
"Extending campaigns through January isn’t just a way to save on your marketing budget — it’s also a strategy for advertisers"
Snapchat has brought augmented reality-powered fun to more than 7 million Australians this year
The platform is also bringing back the beloved haunted theme Snap Map on October 31
Custom story expiration allows subscribers to set Snaps to expire after one hour or up to one week
The new Lens is launching ahead of World Restart a Heart Day on Sunday 16 October
Over 7 million Australians use Snapchat every day, 90% of which are young people aged 13 to 24
This launch is Australia’s first use of Snap’s "Landmarker" technology
• With this latest update, subscribers will have access to a total 11 exclusive features
• Snapchat's Family Centre launches in English-speaking markets on August 9
• Snapchatters can use the same features in the app now in a web browser
• Nexstar deal, reporter shot, Twitter, Youtube, MasterChef
• TikTok was named the world’s fastest-growing brand by a report published in January
• The Snapchat Generation expect more from brands, technology and themselves post-pandemic
