Snapchat is leveraging the data shared with My AI to personalise advertising campaigns.
"I am excited to work with partners across the region to see the levels of growth & impact we can achieve together"
The social media platform's new offerings make it easier for advertisers to get in front of Snapchat’s unique audience
My AI will roll out to Snapchatters globally with a raft of brand new features
The updates offer the AR creator community more surfaces for their lenses to be recommended to users
The offering is made up of five features that make it easier for customers to shop with confidence
85% of Snapchatters report using the app to enhance their experience of going to see live music
The features will help creators build sustainable businesses
Evan Spiegel, Snapchat CEO: "Snapchat makes things better because it’s different"
94% of Australian parents feel that the safety of their children online is important, but many may not know where to start
"Australia's Gen Z community truly are the future, so we need to work harder to understand the nuances of this generation"
Snap and ReachOut will launch an in-app augmented reality (AR) experience
Australian Financial Review, US news survey, Nine Pride, Erin Molan, Nate Byrne
"Extending campaigns through January isn’t just a way to save on your marketing budget — it’s also a strategy for advertisers"
