The study modelled the effects of different TV advertising budget allocations across linear and streaming.
Richard Knott, GM ANZ at InfoSum, said the partnership will empower the smart TV company to use its first-party data.
Initial members include Foxtel Media, YouTube, Samsung Ads, Disney Advertising and SBS
Alex Spurzem: "It is important for advertisers to understand the insights and behaviours of these growing streaming audiences"
Alex Spurzem: "Connected TV penetration is above 50 percent in several key markets across Southeast Asia"
Plus: Telling "a more interesting and deeper story"
"I still find it a really interesting space"
"Don't let the tech wag the dog"
Plus: "I'm really enjoying what I'm doing in the media and the podcast world"
"It's a lot of fun, I love it"
"Hopefully a few people in the room took away some notes for themselves"
Coad: "It's nice to be in a position where we can affect some influence over the industry that we care about."
Cooke: "After being out of the industry for a little while, coming back felt like home."
Love: "Ad Week is innovative, engaging and fun."
