Yasmin Sanders: 'Giving agencies and marketers a precise way to enhance campaign efficiency by expanding their omnichannel presence from TV screens to...
"It’s about combining two broadcast channels to deliver maximum audience reach and campaign effectiveness."
The report highlighted several key takeaways, including the different viewing trends on streaming services and linear TV
The deal is part of an extension and renewal of an existing partnership in Australia
• The partnership enables advertisers to reach TV audiences across every screen
• "As consumers have more choices than ever before, so too do advertisers"
• The smart TV ad data analytics company launched in 2020
• The company announced its Australian business more than doubled in revenue YoY
• The partnership gives advertisers a cross-screen view, connecting TV audiences online
• The partnership will allow MiQ clients to tap into over 100,000 Australian smart TV households.
