“There’s always a need to improve the brand-level ad spend data in the market"
• Television, out-of-home most resilient sectors, May recovery forecast
• No wipeout: Agencies spend $17m in past two weeks
• February indicated spend was stabilising, before COVID-19 hit
• But NZ agency market till growing, just missing record
• Rate cut further confirms forecasts for October growth
• Market poised to break cycle of 12 months of lower demand
• There has been a strong turnaround in May ad spend
• But strong pre-election demand stymies decline
• SMI has been tracking the advertising expenditure of all major political parties
• The February decline of 8.3% is the largest seen in the SMI database since April 2009
• For the 2018 calendar year, the NMI shows ad spend to be back by -6% to $1.89 billion
• New heights reached in CY2018 despite tough Q4
• Australia’s media Agency market has experienced a significant downturn in October
