SMI reports Covid not impacting future demand, September nearly full!
Jane Ractliffe : Covid lockdowns not yet impacting future ad spend demand
Total bookings soared 44.3% year-on-year in June to $754 million
Market demand soars impressive 70.8% YOY, but Covid not gone yet
Australian ad market poised to record growth across the financial year
Early bookings for April and May show growth of more than 20%
• This month it was only Digital media delivering year-on-year growth
• A surge in late Digital bookings delivered a 2% increase in year-on-year ad spend
Ad spend jumps 8.3%, First growth in 26 months
• Among the key categories, the largest gain this month was from the food/produce/dairy category (+42%)
• Move of key sporting events later in year impacts YOY comparison
• The result is the third consecutive month of lower declines
• SMI AU/NZ managing director Jane Ractliffe comments
• But the worst is over, hopefully, with markets beginning to rebuild
