The campaign is the first commercial project to be certified through Inclusively Made’s 100-point accreditation process.
Cameron Murray: "The innovative experience brings a new level of support and engagement to fans."
Tim Murphy: "It will be a key element of our Paralympics partnership as we showcase all the news, results, records and key...
Stan Sport will also provide coverage across the 10 days of the Paralympics.
Woolworths joins Allianz, Stan, Toyota Australia and Patties Food Group as partners in the DOOH network.
The Olympics and Paralympics allow brands to associate with athletes and the fans who adore them.
A total of 22 para-sports are scheduled, with a total of 4,400 athletes competing across 549 medal events.
Agencies participated in goalball, futsal, and wheelchair basketball.
Nick Garrett said: "Beautiful work team. So nice to see this idea progress from strategy, into idea and manifest into a wonderful...
The platform will provide a virtual gateway to raising funds to help current and aspiring Paralympians pursue their sporting dreams.
"We’re aiming to engage sports organisations, coaches, businesses and all levels of government to make the change needed."
Michael Stephenson: "Coverage will not just be world class, but world leading."
Catherine Clark: "Another big step forward in lifting the profile of our incredible Australian Paralympic Team."
Michael Miller: "Our paralympians are the very definition of determination"