"It is a positive step in the right direction"
The goal is for VOZ to become trading currency in calendar year 2024
OzTAM and Nielsen detail audience counting error, and vow ‘nothing similar should happen again’
OzTAM has the technology in one-third of panel homes to measure Netflix, but won’t be releasing data
• OzTam is owned by Nine, Seven and 10
• Dillon will report to OzTAM CEO Doug Peiffer
• Mediaweek looks back at the most notable stories of the year
• Media agencies are now getting their hands on the Total TV numbers
Marketing, advertising and business transformation guru to advise OzTAM partners
• Plus Penrith studios, TikTok, CBS, carsales, Denise Drysdale, The Block
• Connect TV, Quickflix, Steve Barrett, The Hollywood Reporter, and Byron Baes
• OzTAM explains reason for delay: “More complex than we ever could have imagined”
• OzTAM CEO Doug Peiffer comments
• Affected shows include Big Brother Australia (Seven), NRL (Nine and Fox League) and AFL (Seven and Fox Footy).
