From Telstra to Aldi, AAMI and Dan Murphy's, Mediaweek takes a look at the Christmas campaigns of 2024.
Hilary Badger: 'We’ve opted to stand out with a much less saccharine spin on Christmas.'
Alexander Bishop: 'It taps into the insight that when someone truly matters, those around them instinctively notice what they love and cherish.'
Aisling Colley: "This integrated body of work delivers on crave and un-matched experiences to satisfy the ever-changing needs of KFC’s customers -...
Paul Arena: "Being able to say we played a small part in making it easier for girls to play football, for either...
The launch campaign, in partnership with Spotify, includes the Bestie Mode Digital Experience platform, which allows fans to merge musical tastes.
Mim Haysom: "We’re proud of ... our ability to understand the particular challenges that our customers face, even those created by a...
Plus: Ryan Ferguson, Lorraine Woods, Alastair Baker, Serena Leith, and Sebastian Vizor.
"I have decided to take the leap and get my own show on the road."
"It's not enough to have an 'Olympics strategy' for media, how does this link to creative?"
"Australia’s leading national insurer is there to support our little athletes in the making when things don’t quite go to plan."
Hilary Badger: "The interesting paradox here is this great array of tech used to honour something very humble.”
Play It Safe, The Cardboard Cake, and 'Til It's Done took home metal.
"The gaming and entertainment industries are at the forefront of cultural innovation ... there has never been more competition for eyes, ears,...
