Floran Adamski: 'OMG delivers the technology they demand, the transparency they deserve and the trust they need from their media investment partner.'
Peter Horgan from Omnicom Media Group opens up to Rowena Millward about some intense moments when the future looked shaky.
Tony Harradine: 'Horgs has played a key role in elevating OMG’s competitive edge during his time with us, and this transition marks...
Tony Harradine: "Eileen has a unique ability to identify strategic opportunities and effectively converting them into tangible results."
Kim Hamilton promoted to lead a new marketing structure
Amazon reported an annual advertising spend of USD$20.6b in 2022, up from 2021’s USD$16.9b.
The restructure brings together BBDO, DDB, TBWA, and the agencies under Omnicom’s Advertising Collective.
The holdco's OMD sits $295m above its nearest competitor.
The Foundation brand will disappear, and current Foundation MD Liz Wigmore becomes Hearts & Science MD.
The initiative addresses the environmental impact of advertising by prioritising the reduction of carbon emissions associated with streaming campaigns.
OMG would be interested in joining the Video Futures Collective if the opportunity is extended to media agencies.
This comes after mixed reviews from media agencies leaders about Foxtel Media's new audience measurement system
