Rose Lopreiato: “Marketers are backing advertising as the best, most cost-effective way to connect brands with customers"
Ad spend in higher education sector +25% YOY, Social media dominates ad spend
76% of Australians "display a keen interest in visiting new places"
Nielsen’s Annual Marketing Report: 34% of marketers to allocate 40%-59% of their budgets to CTV
Max Broer and Sarah Keith shared their thoughts on the major parties ad spend of the NSW election
OzTAM and Nielsen detail audience counting error, and vow ‘nothing similar should happen again’
• The report identifies gaps in marketers' budgets, channels and media strategies
• Nielsen's enhanced DCR was recently launched in Italy
• Clive Palmer’s Group of Companies came in at number six on the list
AANA, dentsu, and Edge Environment have collaborated with Nielsen for its first Brand Sustainability Report
• The research surveyed 2,000 Australians aged 18+ who listen to podcasts at least once a month
• Fox News journalists killed, ABC lawsuit, Roberts-Smith trial, James Mathison, TBWA\Sydney, Ardent, Big Brother
• Plus Netflix, Neilsen, Amazon, The New York Times, Icon Agency, Vanda and Young Songwriting contest
• The Australian launch follows successful launches in Italy, France, and the UK
