Kerrie McCallum tells Mediaweek why the campaign was gratifying and inspiring.
Lachlan Murdoch in Sydney, Plagiarism websites, Nine refuses to deny imminent redundancies, the Guardian, 7NEWS Adelaide, Australian football
The inspiration this year comes from Olympian Patrick Johnson, the only Australian to break 10 seconds in the 100m.
Platinum sponsors include News Corp, Think News Brands, and Blis.
"We still have a way to go to true equal and fair female representation in the world of STEM."
"We will be the first people in the world who actually turn ScrollX shoppable.”
“The real benefit is that your customers are able to shop right from the point of inspiration.”
"We understand that every marketer’s goal is to connect meaningfully with their audience."
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
"We as marketers need to really think creatively about how we can target where that wealth is."
“The win today highlights the importance of journalism and our ability to build a better Australia for all Australians."
The Brighter Side is an eight-week TV series that will air on 10 from Saturday.
Foxtel and Binge numbers slip, Kayo climbs, price rises lift revenues, $13m spend on Hubbl launch
