Jane Ractliffe: "It's clear many product categories are moving their media investments from both Digital and Television to Outdoor as we’re seeing...
The value of total bookings is back 7.8% from last year's record level of July ad spend.
"Outdoor is clearly the media of the moment as it’s delivered record levels of ad spend for the June month, the second...
Calendar year-to-date results show the market is back just 2.1%.
"Gambling ad spend is back 19.6% and restaurant ad spend is back 13.6% all due to a 64% fall in revenue from...
Jane Ractliffe: "It seems as though most marketers are adopting a more cautious approach to their ad budgets in the first half...
Where ad spend hurts: Digital off 3%, television hammered 13%, news publishing tumbles 20%.
An exclusive webinar this week will give attendees "a solid starting point for understanding how the media year will play out.”
‘Chatter about decline in ad market this year is sadly misplaced,’ says SMI’s Jane Ractliffe
Market down YOY as spend fails to match 2022 record level, but still second-biggest month ever
SMI’s Jane Ractliffe: ‘In the past 10 years the value of the ad market has grown by a remarkable 39.4%’
James Fennessy joins board of US owner, Jane Ractliffe continues running AU/NZ
• SMI AU/NZ managing director Jane Ractliffe comments
“There’s always a need to improve the brand-level ad spend data in the market"
