Atomic 212°'s Barry O’Brien, Rebecca Segalla from Magna, and Avenue C's Carolyn Northcote shared their thoughts on SBS' 2025 upfront offerings.
Travel for Australians in 2024 is less about getting away from life, but getting more from life.
James Taylor: "For Aussie travellers affinity and authenticity are the superpowers of Influence."
Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
"It is frankly scandalous that these massive global tech firms can unilaterally insert themselves as gatekeepers between Australians and their free Australian...
• One of Taylor’s first roles was hosting their 2019 Upfront, last week a year later he hosted the 2020 Upfront.
Taylor has been SBS’s acting managing director since October 2, 2018
