Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.
"Within our industry there's an anti-AI fear narrative that's been circulating."
The inaugural event will include a series of digital panels and speakers, followed by an immersive gaming competition.
"With the national cost-of-living crisis and tightening ad budgets, these discounts support our indie agency sector and help to reduce critical business...
Female Leaders of Tomorrow will return for the 2024-25 season following the success of the inaugural programme.
"Agencies are facing several challenges, from women over 30 leaving the industry in droves to managing multigenerational workforces and a concerning level...
Sam Buchanan: "This program has made a huge difference to agencies' budgets and given them peace-of-mind as they operate in an ever-changing...
Vanessa Lyons said ThinkNewsBrands remains "committed to expanding this educational series across Australia".
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
Plus: Why publishing is no longer just "press and print"
“The youth of today will have less tolerance for the late-hour culture.”
They join current IMAA leadership team members Melissa Roberts, Es Chandra, and Angela Smith.
The module marks the first in the IMAA Academy’s education program to be delivered in 2024.
40 media organisations have re-committed to supporting the indie agency sector, while five new media partners join.
