Plus: How the agency is navigating challenges and opportunities facing the industry
The IMAA has partnered with Trace, C2Zero, Scope3, Net Zero Media and SeenThis for its initiatives
Plus: How Apparent's global connections helped them hit the ground running at the start of the pandemic
Plus: Why providing clients with accountability and transparency is at the core of the agency's offering
The agency has maintained its core goal of providing its clients with best-in-class agency trading desk capability
More than 283 independent media agency staff from across 85 agencies attended the event
Collins also discusses the agency's bounce back after losing 69% of business due to the pandemic
Pace is one of the longest-serving agencies and is family owned and operated
Gossert also discusses the benefits of being part of the IMAA
• They join existing team members: Jacquie Alley, Phil McDonald, Steve Fagan, and Tom Frazer
• Plus: The agency's response to the talent shortage and her outlook for the year ahead
• The survey was conducted among 849 indie media agency staff
• "They say the first seven are the hardest. Hopefully, we've cracked that"
• Hollands also spoke about growing OtherBirds' presence, team and clients
