Two additional modules are slated for release in 2024.
Gail Le Roy: “Retail continues to be the number one advertiser category with investment from local and global retailers"
Taking over the role of Santa is founder and chairman of Atomic 212, Barry O'Brien
Gai Le Roy: "I am looking forward to having Bec Darley as one of our directors"
Among the first industry executives to star in the pantomime are Aimee Buchanan, Peter Horgan and Nicole Bence
Gai Le Roy: "Our educational resources are developed by a wide range of industry experts"
The report also found consumers are increasingly focusing on discounts, loyalty programs and seeking price comparisons
Gai Le Roy: "In a challenging financial year, the digital advertising industry still achieved modest grow"
The production will premiere in Sydney on December 5
The summit was held at the NSW Teachers Federation Conference Centre in Surry Hills
The report also revealed demand for experienced leaders is on the rise
"We want buyers, tech vendors and sellers alike to take this issue more seriously and get their hands dirtier with the details."
Founded in early 2021, the Advertising Debate Club is supported by IAB Australia.
Le Roy: "Top of mind for most is how to balance activity to meet both upper and lower funnel objectives"
