The report also found consumers are increasingly focusing on discounts, loyalty programs and seeking price comparisons
Gai Le Roy: "In a challenging financial year, the digital advertising industry still achieved modest grow"
The production will premiere in Sydney on December 5
The summit was held at the NSW Teachers Federation Conference Centre in Surry Hills
The report also revealed demand for experienced leaders is on the rise
"We want buyers, tech vendors and sellers alike to take this issue more seriously and get their hands dirtier with the details."
Founded in early 2021, the Advertising Debate Club is supported by IAB Australia.
Le Roy: "Top of mind for most is how to balance activity to meet both upper and lower funnel objectives"
By contrast, the quarter ending 31st March 2022 recorded an 18.5% increase
"Our Explainer seeks to provide guidance, best practices, and meaningful take aways for publishers and marketers"
"Privacy reform overreach could put free online content and services at risk"
Wieser, who has replaces Angus Keene, will also become the ETC representative on the IAB Australia board
The January 2023 data shows that Australians spent, on average, 107 hours online on a PC/laptop, smartphone, or tablet device
Le Roy: "We are seeing agencies and marketers look for ways to integrate tech and results with other elements of their media...
