• The agency is ramping up its CX capabilities in response to growing client demand
• This year is Lexus' 20th year of partnership with the Melbourne Cup
• Australia is among the top 10 global out-of-home markets by size
• She joins after her time as managing director of Havas London
• She was previously the head of new business at Havas
• Houltham joined Havas in January 2016, after five years as managing director at Naked Communications
Mr Smith founding partners John O’Leary and Ben Handy will continue to head the operation
The division will be focused on identifying strategic brand alignments, partnerships and collaborations within sport and entertainment
Havas-owned Red Agency merges with Jackie Crossman's Crossman Communications
