Srishti Narayan: 'We wanted to celebrate the playful, cheeky side of Fijian culture that leaves travellers feeling lighter and more joyful.'
The Ikea Sleep Billboard was developed and executed by Maverick, Havas Host, Mindshare and Mango Communications.
Brent Hill: "This initiative embodies our commitment to sustainable tourism practices and highlights the collective responsibility we share in safeguarding Fiji’s environment."
