Sam Turley: 'The solution is a win-win: brands that adopt a more inclusive approach see commercial impact across all key brand metrics...
Greg “Sparrow” Graham: "When AgeInc approached us to help spread the word among adland agencies re its initiative, we jumped at the...
"The platform is designed to unify media management and retail operations, offering a seamless experience."
The uni's global brand and marketing director said Mindshare "has proven to be a valued and trusted long-term partner."
The win extends essenceMediacom's remit; it has held the New Zealand business since 2010. Initiative was the Australian incumbent.
Ryan Goldsworthy: "Dan knows our business well, with nearly six years at our agencies and GroupM plus 10 years in the search...
"This is a categorical misrepresentation that is stunning from the leader of a media agency in control of over USD$60 billion of...
Plus: Joshua McDonnell, Jayne Azzopardi, Gavin Sommer, and Hugh Whitfeld.
Lesser rejoins GroupM in September from InfoSum where he spent the past four years as CEO and chairman of the data company.
"It’s an exciting time for the business and I look forward to being a part of the team and contributing to the...
James joins the GroupM agency from Initiative Melbourne, where she worked as managing director.
Incumbent Starcom, which is also in the running for the account, manages Subaru's media buying and planning.
Melissa Hey: "Retail media is seeing accelerated growth ... while the decline of linear TV is slowing."
Mediaweek revealed earlier this year that the UM veteran had exited amidst redundancies.
