CRA chief executive Lizzie Young tells Mediaweek the change allows for capture of audience data during the crucial holiday season.
“Young Australians are the heart of radio’s growth and are listening to radio more than ever before"
The first phase will be launched alongside Radio Ratings Survey Three
The Radio360 system is the most significant change to the radio audience measurement system in Aus since ratings began
A record-breaking 12.1 million listeners recorded
CRA’s Jo Dick tells: ‘More opportunities now than ever. People buy it because it works’
• The GfK MediaWatch uses audio matching to identify when wearers are listening to a radio station
• 72% percent of those aged 55 to 64 described radio as “like an old friend”.
• Commercial radio audiences climbed 7.1% to nearly 12 million
The GfK Radio Pulse involved a representative sample of 2,240 participants
“People have continued to rely on radio for information and companionship"
• GfK managing director, ANZ, Dr Morten Boyer comments
• Australian radio remains the most popular choice for Audio
GfK has conducted the Australian radio ratings since 2014.
