SBS will be presenting the 2018 FIFA World Cup from Russia in partnership with Optus Sport.
The outdoor campaign includes a combination of all digital LED billboards and flagship premium billboards.
SBS is the official broadcaster of the 2018 FIFA World Cup, which kicks off on June 14.
• Seven’s Mel McLaughlin joining Optus team for duration of World Cup
• 25 premium games screening live, free and in HD, all 64 matches on SBS Radio
Optus holds Premier League rights for three more seasons
SBS boss Michael Ebeid talks about the new EPL and FIFA World Cup deal with Optus
The Syndicate and FIFA's Women's World Cup Final chart in the UK and US
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