Mark Zagorski: 'It's crucial that advertisers have access to advanced independent tools that help them protect campaigns before they run.'
Mark Zagorski: "As citizens around the world prepare to vote, giving advertisers the ability to choose the content they want to be...
The guide aims to provide a glimpse into the status of the current digital media landscape and how that impacts media quality.
DV’s Transparency Centre initiative aims to demystify key aspects of its technology and showcase its commitment to enhancing industry standards.
Masood's promotion comes amid a raft of leadership appointments across the APAC region.
Mark Zagorski: "Our dual approach not only safeguards advertisers but also enhances media buying efficiency."
Tiered MFA categories give brands enhanced granularity and control on the level of protection required.
The release allows global advertisers to authenticate campaign quality and protect brand equity in user-generated media environments.
Daniel Slotwiner: "These insights are critical in helping brands better contextualise their ad campaign performance"
Masood and Kim share their perspectives, thoughts and opinions
98% of marketers in APAC use ad verification tools and more than half are confident in measuring that quality
The acquisition is looking to close in the third quarter
DV Marketplace Suite is powered by widely-accredited measurement technology that benefits supply-side and demand-side platforms
"It is essential that advertisers engage verification across all campaigns and environments"
