Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
Sam Geer, Anita Zanesco, Nick Hunter, and Eric Faulkner tell Mediaweek whether TrinityP3's State of the Pitch findings match their experience, and...
Darren Woolley says agencies shouldn't be treated like "just some commodity supplier to be rough-housed and beaten about."
Woolley on "processes that match the size of the prize," the "bug bear" of speculative creative work and media trading exercises, and...
"A new fear has crept into the media buying relationship: FOFO – fear of finding out."
NRMA appoints Accenture Song, Innocean and Kia bring a Ute full of Australian sporting legends.
"Good creatives don't want to sully their book with this kind of work."
Mediaweek asks: Does Meta pulling the pin have implications for advertisers?
"Companies are going to be taking a long, hard look at where they stand against the market."
"These pillars of retail events have been superseded by a relative newcomer"
What type of art and science is relevant to marketing? And are they being applied in the appropriate way?
"Lists of award wins are not the silver bullet many agencies think"
Darren Woolley: "When a great creative idea is placed in the best possible context for the audience, then the magic happens"
The pair will work together to guide the direction of the Agency 50 list
