All posts tagged "dooh"

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  Outdoor

  The future of OOH in 2025: Creativity, accountability, and sustainability shape the landscape

  Senior executives from oOh!Media, JCDecaux, and QMS share insights on the trends and innovations shaping OOH advertising in 2025.

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  News

  Programmatic DOOH adoption in Australia to increase over the year: VIOOH State of the Nation

  Jean-Christophe Conti: "Marketers are drawn to the flexibility, audience relevance, optimised ad revenue potential and sustainability credentials of prDOOH."

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  Data

  IAB: Programmatic DOOH satisfaction rises but education needed for growth

  Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.

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  Outdoor

  Veridooh’s Mo Moubayed wants to expand globally and grow OOH beyond ‘4% or 5%’ spend

  "Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."

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  Outdoor

  Vistar Media launches global rebrand and upgraded DSP as DOOH market grows

  Michael Provenzano: "We first helped supercharge the programmatic OOH marketplace more than a decade ago, and a lot has changed since."

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  Adspend

  GroupM: Australian ad spend growth to remain flat with 0.9% lift in 2024

  Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."

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  Adspend

  New VIOOH report: Programmatic DOOH ad spend to increase by a third

  Jean-Christophe Conti: "Advertising budgets continue to be reallocated for increased prDOOH"

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  Outdoor

  JOLT appoints Sam Hannaford as new programmatic director

  "I look forward to working with the team on further expanding JOLT’s programmatic and first party data capabilities.”

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  Outdoor

  JOLT welcomes Hannah Pritchard as its new NSW sales director

  "I'm incredibly honoured to be joining JOLT at such an exciting stage in its growth"

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  Agencies

  Latch Digital launches in Australia with opening of Sydney office

  "Our goal is to inspire our clients to use DOOH to its full potential, unlocking the data-driven, relevant and unique messaging that...

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  Data

  VIOOH report finds the future of programmatic DOOH looks bright with increased investment

  The report provides a unique insight into the DOOH industry with in-depth interviews and survey data

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  Outdoor

  Out of Home Q3 revenue close to pre-pandemic levels

  Out of Home has grown close to 50 per cent year on year in Q3