All posts tagged "dooh"

News
Programmatic DOOH adoption in Australia to increase over the year: VIOOH State of the Nation
Jean-Christophe Conti: "Marketers are drawn to the flexibility, audience relevance, optimised ad revenue potential and sustainability credentials of prDOOH."
Data
IAB: Programmatic DOOH satisfaction rises but education needed for growth
Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
Outdoor
Veridooh’s Mo Moubayed wants to expand globally and grow OOH beyond ‘4% or 5%’ spend
"Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."
Outdoor
Vistar Media launches global rebrand and upgraded DSP as DOOH market grows
Michael Provenzano: "We first helped supercharge the programmatic OOH marketplace more than a decade ago, and a lot has changed since."
Adspend
GroupM: Australian ad spend growth to remain flat with 0.9% lift in 2024
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
Adspend
New VIOOH report: Programmatic DOOH ad spend to increase by a third
Jean-Christophe Conti: "Advertising budgets continue to be reallocated for increased prDOOH"
Outdoor
JOLT appoints Sam Hannaford as new programmatic director
"I look forward to working with the team on further expanding JOLT’s programmatic and first party data capabilities.”
Outdoor
JOLT welcomes Hannah Pritchard as its new NSW sales director
"I'm incredibly honoured to be joining JOLT at such an exciting stage in its growth"
Agencies
Latch Digital launches in Australia with opening of Sydney office
"Our goal is to inspire our clients to use DOOH to its full potential, unlocking the data-driven, relevant and unique messaging that...
Data
VIOOH report finds the future of programmatic DOOH looks bright with increased investment
The report provides a unique insight into the DOOH industry with in-depth interviews and survey data
Outdoor
Out of Home Q3 revenue close to pre-pandemic levels
Out of Home has grown close to 50 per cent year on year in Q3

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