Plus: The benefits of creative message optimisation
Dimitri Maex: "I think the Initiative DNA may live most vibrantly in the Australian office"
Plus: The importance of investing in up-and-coming talent in the industry
“I challenge the market to think beyond the old search engine versus search engine"
"It's very validating to see that we are innovating ahead of the curve in Australia"
"OOH doesn’t just have a seat at the table: it is one of the table’s legs"
Plus: The ideas that Bass will be bringing back to Australia
"The experience reminded us that our industry is literally built for embracing change"
"Six in 10 people say that they are more likely to trust an advertiser when they find them in a positive environment"
Plus: The coolest standout moments of the festival
"What gets awarded and what gets talked about is the stuff that changes an industry"
Plus: What's next for the BVOD sector
Plus: The magic of Snapchat and Disney celebrating 100 years
Plus: Mike White and Eva Longoria
