Ascential also plans to enter a long-term partnership with the non-profit organisation Effie Worldwide, establishing a new global foundation, The Effie LIONS...
"It is essential that we develop greater confidence in creativity’s ability to generate growth across all aspects of business."
The session will feature Wade Kingsley, Rose Herceg, Michael Rebelo, and Tara Ford.
Plus: Keeping up with the AI evolution and preparing for the Paris Olympics.
"As technology advances and the advertising landscape continues to evolve, the industry is going to continue to experience rapid change and disruption."
Things have been hotting up in Cannes, and AI is the subject of all the sordid gossip-mongering.
Tara Ford: "It’s not an exaggeration to say this is a dream come true."
"What does it look like to have a long-term campaign made up of fresh, boundary-pushing creative executions?"
SKMG's CANNESPRESS will package up the best and worst of Cannes, the team's picks and recs, and what they've overheard at the...
"As we pass the halfway point at the 71st International Festival of Creativity, Thursday has proven to be another day full of...
Plus: Melbourne's CHEP Network and Dentsu Creative Auckland.
Play It Safe, The Cardboard Cake, and 'Til It's Done took home metal.
