The Masterclass will be held online on Thursday, November 21 from 10 am AEDT.
Salt predicts that the next 10 years will be “the time of the regions.”
Lauren Dawber: "The digital ecosystem is powerful, it doesn’t matter where you live."
Regional Australia is "an untapped and uncluttered opportunity for advertisers, and a truly ‘unexpected’ place to live."
Despite more than a third of the Australian population living in regional areas, only 17% of national media budgets are invested there.
The campaign aims to showcase why regional Australia is the ideal destination for brands this fiscal year.
"9.6 million people is not a figure to be ignored when you’re considering your media plans and campaigns"
The masterclass will be a free 90-minute industrywide webinar accessible nationwide.
The nationwide campaign asked Australians to vote for which regional town its “Big Rainbow” installation should live in.
Boomtown is one of the largest and fastest-growing markets nationally and comprises nearly 40% of the overall population.
“It’s critical to rethink regional audiences"
Until 2020, Glamuzina was National Marketing Director at Nova Entertainment
According to the latest data, Boomtown remains resilient and upbeat, despite rising cost-of-living pressures
Mim Haysom: "Many marketers think you’ve got to go metro and scale big to win creative and effectiveness awards and that’s not...
