Lee Besser: 'Social platforms have moved from simply driving discovery to influencing the entire purchase funnel—from awareness to advocacy.'
Jessica Gilby: 'We know the Black Friday and Cyber Monday period is now the biggest shopping event of the year with consumers...
News has launched an integrated, multi-platform campaign, leveraging both its digital and print assets.
In 2022, Australians spent $7.1 billion across the Black Friday shopping event
