Ed Stening: 'They brought an unparalleled understanding of our business, our target audience, and innovative strategies to maximise growth.'
Angela Smith: 'At AFFINITY, we are all about delivering transformative growth, and both Carmen and Billy embody that mission perfectly.'
Every category has norms, rules and traditions. Differentiating between what’s a valuable tradition to uphold, and what rules you can break, is...
The second tranche of reforms is expected in mid-2025.
"For marketers in Australia, this case carries implications that extend far beyond borders, influencing how we plan, execute, and measure our campaigns...
Luke Brown: "It’s been deeply satisfying for our team to have worked closely with UTS to help realise the change so needed...
Luke Brown: "Our partnership is focused on achieving critical growth goals for both the immediate and long-term future."
Angela Smith: "They’re focused on practical and meaningful initiatives rather than the scourge of tokenism and look-at-me stunts."
Luke Brown: "We’re so passionate about being more than just ActewAGL’s ad agency."
"We're tired of the rhetoric around the end of agencies; we're actively doing something about it."
Shepherd joins the agency after a year with The Trade Desk, where she served as editorial content manager, APAC.
"Buddy is the perfect partner to deliver this – one of Australia's best kickers who literally and figuratively gives carbs the boot...
Mediaweek also speaks with co-founders Angela Smith and Luke Brown about Sommer's appointment, growth plans, and the future of marketing.
Mount explains the problems that occur when "the creative work is used to figure out what the brief really is."
