Angela Smith: 'His drive and ambition have consistently delivered business-growing thinking.'
Ed Stening: 'They brought an unparalleled understanding of our business, our target audience, and innovative strategies to maximise growth.'
Angela Smith: 'At AFFINITY, we are all about delivering transformative growth, and both Carmen and Billy embody that mission perfectly.'
Every category has norms, rules and traditions. Differentiating between what’s a valuable tradition to uphold, and what rules you can break, is...
The second tranche of reforms is expected in mid-2025.
"For marketers in Australia, this case carries implications that extend far beyond borders, influencing how we plan, execute, and measure our campaigns...
Luke Brown: "It’s been deeply satisfying for our team to have worked closely with UTS to help realise the change so needed...
Luke Brown: "Our partnership is focused on achieving critical growth goals for both the immediate and long-term future."
Angela Smith: "They’re focused on practical and meaningful initiatives rather than the scourge of tokenism and look-at-me stunts."
Luke Brown: "We’re so passionate about being more than just ActewAGL’s ad agency."
"We're tired of the rhetoric around the end of agencies; we're actively doing something about it."
Shepherd joins the agency after a year with The Trade Desk, where she served as editorial content manager, APAC.
"Buddy is the perfect partner to deliver this – one of Australia's best kickers who literally and figuratively gives carbs the boot...
Mediaweek also speaks with co-founders Angela Smith and Luke Brown about Sommer's appointment, growth plans, and the future of marketing.
