The new show lineup was revealed on air to 97.3FM’s audience this morning.
'Radio in Australia is a very big and very serious business and more intense than in the UK.'
O’Connell has listened to pitches from players and fans from 10 AFL clubs.
The WSFM content director on his return to radio, strong survey results and the Sydney market.
The campaign will roll across TV, outdoor, digital and social.
Duncan Campbell: National content director, Australian Radio Network
Hansen has been with 97.3FM breakfast since 2004.
After the formalities, O’Connell and his family received a welcome pack of iconic Australian gifts.
The creative agency for the campaign was JOY with production by HunkyDory Films.
O’Connell has already started a feud with sister station KIIS 101.1
The duo pulled the stunt to mark the first day of winter.
Kinderling Kids Radio plays music and shows created especially for parents and children.
• After teary London farewells, breakfast DJ ready to tackle new challenge
• O’Connell and family flying out of London 12 hours after his last UK breakfast show
